What motivates your website visitors to convert and become paying customers? What does it take to get their attention and make them feel compelled to take the next step on your sales funnel? Some elements of your website are more important than others, and some features can have an enormous impact on the conversion rates of all the pages on your site.
Your website visitors are your business’s lifeblood; without them, you have no income stream. You can’t just throw anything out there to attract your website visitors and keep them there. You need to think about what your visitors want and give it to them in a way that seamlessly fits into your site’s experience.
In this article, we will discuss about the top website design tips and 10 things your website visitors love to see when they arrive at your site. These things will make their visit more interesting and engaging and encourage them to return over and over again.
There’s no point in using words that are so hard to read that it hurts your visitor’s eyes. If you want to give your audience something that makes it easier for them, use words that are easy to read for everyone. Yoast is one of the best options for this. It tells the reading difficulty score. This measures how difficult a piece of writing is for people to understand and provides an estimate of the grade level needed to comprehend it. The higher your grade level, the more challenging your content will be for most readers.
A website’s navigation serves two purposes: it shows visitors where they are and provides a path to get where they want to go. Make sure you have a clear, non-confusing navigation system so people can easily move around your site. The best way to do that is with drop-down menus or tabs that link each page with its siblings. But don’t go overboard! Too many options make people lose track of what they’re looking for. Stick to five or six pages in your navigation bar.
You may also want to include a search box on every page—it makes it easy for visitors to quickly find what they’re looking for. Don’t leave anything out! It doesn’t matter if you think you’re About Us page isn’t important; without it, some potential customers might not even know who you are.
Moreover, if someone lands on one of your pages and wants to know more about your company but can’t find any information about who you are or how to contact you, he will likely leave immediately.
We may be biased, but we love when website visitors can see what work we’ve done. Seeing a project come together is rewarding in and of itself, but when you’re looking for a contractor, seeing before-and-after pictures makes it easier to visualize how things will turn out. It reassures customers that their vision will become a reality.
After all, you want them to have confidence in your abilities—you don’t want them worried about what could go wrong. Videos also help potential clients envision themselves living or working at a property. You might think they know exactly what their new kitchen will look like, but seeing a video of one under construction helps take some guesswork out of their imagination. They can see exactly where they’ll put appliances or where they might add an island.
People love pictures of your products, so don’t be afraid to give them what they want. Before posting any photos, however, ensure you’re adhering to your store’s policies regarding content and trademarked images—and double-check that you have permission from any copyright owners whose work appears on your site.
If you sell clothing or accessories, consider using models in real life as well as online; not only will it help draw people into your posts, but it will also let visitors know what a particular item looks like when worn by someone who isn’t a mannequin.
For every image uploaded to your website, use descriptive alt text so search engines can see what’s in each photo without needing to display it.
Whether it’s a phone number, email address, or social media page, ensure that your site visitors can easily find how they can contact you. When possible, offer multiple ways for them to do so. Since customers want to be heard and need to know that their questions will be answered, providing an easy-to-find contact number ensures that your business remains accessible.
It also gives customers peace of mind that they won’t have to hunt for answers. This is especially important if you run an e-commerce store; having someone available to answer customer service calls 24/7 means shoppers are more likely to shop with you again. And, don’t forget about Google Local listings!
Moreover, adding your physical address allows people to see what you look like in person. That helps strengthen trust in your brand and makes it easier for potential customers to visit your brick-and-mortar location and try out products before buying them online.
It’s no secret that Australians love a deal. Many companies don’t want to disappoint their customers by charging high prices, so they offer special discounts and coupons for frequent buyers. On your website, post clear pricing along with any special offers and coupons you may have.
If possible, include an online shopping cart so users can easily purchase items from your site. The more ways you give people to spend money on your products or services, the better! This strategy also increases customer loyalty because it rewards repeat business. Just ensure you honor your coupon and discount offers; otherwise, word will spread quickly about your company’s reliability.
In addition to providing coupons, try running specials such as buy one get one free deal or seasonal sales (e.g., holiday sales). This is another great way to reward loyal customers while attracting new ones. Remember: Everyone loves a good deal! Make sure you post regular updates on social media sites like Facebook and Twitter.
One of your customers’ biggest pet peeves is not being able to find information on how long it takes for a product to arrive, how much it costs, and what their return options are. If you want customers to complete a purchase with confidence, you need fast and easy delivery details at their fingertips.
In other words, make sure they know everything they need to know about your shipping process before they click to buy. For example, do you offer free or expedited shipping? Do items ship from multiple locations? What carrier do you use? Are there any special instructions? How can customers track their order once it’s been shipped?
Will orders be delivered by mail, or will someone have to sign for them? You get the idea. Make sure that your site visitors have all of these answers (and more) at their fingertips if you’re selling online.
Whether you have questions from clients or prospective customers, having an FAQ section on your website can help. An FAQ section is commonly asked questions (FAQs) about your product or service, along with their answers.
The idea is that if someone has a question about your business, they’ll be able to quickly find it in an FAQ section and get their answer quickly without having to contact you directly. This helps save time for both you and your potential customer!
If you don’t know what kinds of questions people ask about your business, do some research and try asking some friends and family members who might have had experience dealing with similar products or services. You can also look at reviews on Yelp or other sites to see what people are asking.
Making visitors feel like they’re a part of your business is important, but it’s also difficult. Email marketing allows you to reach out to interested customers regularly. Not only will you stay top-of-mind, but you’ll also offer value with helpful product or service updates. You could even create a special offer or contest for those who sign up for email updates—turning them into valuable, regular customers!
If you’re just getting started with email marketing, consider using a service like MailChimp. It has an easy-to-use interface and powerful analytics tools that can help guide your campaigns in future iterations. For more on email marketing best practices, check out our post on 6 Tips for Effective E-Mail Marketing.
Nobody likes uncertainty—and when people get lost on your website, they don’t stick around. Be clear about where you want users to go next. They might click away and never return if they come to a page that doesn’t have an obvious call-to-action (like a buy now button or a subscribe link). Use CTAs on your landing pages, site maps, contact pages, and within copy throughout your site. Make sure each CTA is clear and specific, so visitors know exactly what action you want them to take.
Don’t forget about your website. Keep it updated, get people involved and let them know that you are more than just a pretty picture. Clients often have trouble remembering their websites as it is just one of many tasks on their never-ending list.
Along with this, make sure they remember their website and that they’re included in what happens with it. These little things will go a long way. They will also help build loyalty and trust between you and your client or customer. You might be surprised at how much good word of mouth can do for your business. And while we’re on the subject…don’t forget to add social media icons and links where appropriate!
Moreover, add them to emails, brochures, newsletters – anywhere! Social media is a great way to connect with current and potential customers. When you post something new on Facebook, Twitter, or LinkedIn, there’s a chance that someone who isn’t already following you will see it and decide to follow you too!