Newsletter Marketing – How to Create a Successful Email Marketing Campaign

In this post, you’ll learn the basic knowledge of how to create a successful email marketing campaign and newsletter marketing. The knowledge you’re about to gain will take your business to the next level.

• What a newsletter is
• Email newsletter marketing
• How to build an email marketing campaign
• How to create an email marketing campaign
• How to measure the effectiveness of your email campaign

Newsletter Marketing

It has been established that more than half of the world’s population has an email. This number is more than the total number of people that use social media services such as Facebook, Snapchat, Twitter, and Instagram. Almost everybody in the world has an email address. This makes email the most popular and most effective means of getting information across to a lot of people in quick real-time.

A newsletter is an email you send frequently to your subscribers to engage with them.

Newsletter marketing is marketing your business via newsletters. Newsletter marketing takes various forms. It could be in the form of informational blog content, information about new products and services, affiliate marketing, dropshipping and etcetera.

Newsletter marketing makes it possible to build a relationship with an audience and make them trust you as an authority in the niche.

Email Newsletter Marketing

Email marketing is marketing products and services to your audience via their email. An email newsletter can be used for various marketing goals like in traditional marketing.

What makes Email newsletter marketing more effective than other digital media platforms is the fact that the mail lands directly in the audience’s inbox, the audience can decide to ignore it but they will see it. This is different from what happens on social media, not all of your followers will get to see your content.

In 2021 businesses all over the world are leveraging email marketing to create brand awareness, promote new products and services, and notify

users of a new feature or available update and etcetera. The opportunities for leverage with email newsletter marketing are limitless.

According to the campaign monitor, the return on email marketing is 4200%, that is, $42 return on each $1.

Neil Patel Digital is a popular example of a business that optimizes email newsletter marketing. They offer services in the search engine optimization niche. They built audiences in this niche by regularly creating informational content about search engine optimization.

How to create a successful email marketing campaign

Creating a successful email marketing campaign is not as hard as you might think. For your email campaign to be successful, you must first define your goal and your audience. The goal of the marketing campaign will determine all other parameters that will follow in the campaign, starting from the headline, the copy, the audience, and the frequency. The purpose of your campaign could be to drive sales e.g. you want to sell car engine oils. From this example, we can easily infer that the audiences we will be targeting in our email campaign are car owners and mechanics.

Having identified the audience, we will be targeting we can now develop a strategy around this audience. It is very important to outline the campaign goal early on before embarking on anything as it will guide the direction of the campaign.

The next step in our email marketing campaign is to build an email marketing list.

How to build an email marketing campaign

Building an email marketing campaign involves building a relationship with the audience we want to target and the only way we can do this is to make them trust us enough to give us their email to communicate with them. To make our audience members want us to engage with us, we would have to provide value to them and this is usually done through providing valuable information that would improve the quality of their life.

What you’re doing here is you’re showing the audience that you can help make them happy. if they find the information valuable, they wouldn’t hesitate to give out his email address to get more information like the one they are reading.

We intend to deal with car owners so we would create relevant content around what common problems car owners face. A popular way to generate content ideas is to use Google autocomplete feature, related searches feature, or any keyword tool like Moz or keywors.io.

Research relevant problems and write the valuable solution to the problem on your blog, social media, and related industry platforms.

How to make an email marketing campaign

Email marketing is the best way to generate interest in what you’re selling because you have already built a niche around that product or service. Email

marketing helps you measure the effectiveness of your marketing strategy and understand your industry better.

Having built your email list around the niche, the next step is to create a strategy in our email marketing campaign – this includes writing the email headline and copy and identifying the frequency of the marketing.

The headline and copy should make our audience members want to have our product by all means because it is useful to them. When writing email copies the following tips will help you nail it.

• The headline must draw the reader in.
• List the problems that your product or service solves
• Explain how the product will be of benefit to his life and will make him live better.
• Personalize the mail. Include the reader’s name in the body and stick to using active voice rather than passive voice.
• Keep the copy simple and short.
• Always tell him the next action to take. You can do this effectively including a CTA in the mail.

Related article: Top Digital Marketing Strategies

Conclusion

One of the merits of using email marketing is that you can immediately start measuring the effectiveness of the email. Here are some metrics you can use to measure the effectiveness of your marketing campaign.

1. Clickthrough rate is the rate of people who engaged your links. Clickthrough rate lets you know how engaging your mail is.
2. Conversion Rate is the rate at which your audience members are doing what you asked them to do.
3. Bounce rate is the number of emails that failed to deliver.
4. Email forwarding rate is the percentage of people who shared your mail or link with their contacts.

Congratulations on your newfound knowledge of email marketing campaigns. Take your business to the next step by contacting our email marketing experts.

Follow us on Facebook.