Social Media Tips – 8 Ways to Optimise Your Presence

Introduction

Social media has become an integral part of modern business, and it will continue to be so in the future. With its ability to connect people from all over the world, social media can turn your brand into an internationally recognized leader in your industry within weeks or even days. It’s no surprise that 72% of businesses worldwide use social media as part of their marketing strategy.

As a business owner, you may be focused on generating leads and sales in your business. While creating content that provides value to your audience is important, it’s also essential that you optimize and improve how you market yourself on social media.

With social networks being used more than ever before (statistics show 60% of adults use social media Pew Research) there are boundless opportunities to connect with new and existing clients who have a specific interest in your niche. So, how do you make sure your business benefits from the best possible social media presence? Here are our top 8 tips to help you optimize your social media profile and improve your online reputation.

1. Optimize your profile

When you set up your company’s social media profiles, think about what you want people to see when they click on them. Optimizing your profile picture and about section will give people a clear idea of who you are and what you do. Adding links to useful content can also be a good way of encouraging engagement. Once you have a strategy in place, make sure it’s working by monitoring your stats regularly likes,

• Retweets
• Shares
• Traffic from social media etc. If you notice that your posts aren’t getting much attention, try posting at different times or targeting a different audience.
• Use images

As images attract eyes. Studies have shown that posts with pictures receive more likes, comments, and shares than those without them. Because of these impressive metrics, you can afford to post less frequently and spend your time on high-quality photos that truly help your business stand out in a sea of Facebook posts. If you’re not comfortable taking your own photos, hire someone to do it for you. It’s worth it! Also, be sure to use relevant hashtags when posting on social media platforms like Instagram and Twitter.

Hashtags are keywords preceded by a hash symbol (#) used in social media sites such as Twitter or Instagram to mark keywords or topics within a user’s post. The purpose is to make it easier for other users to find specific content via search. For example, if you were a cupcake shop, you might include

• Sweets
• Cupcakes
• Yum

Delicious in one of your tweets or Instagram posts. This will allow anyone searching for any of those terms (or combinations thereof) to find your post and potentially become a customer.

2. Post often

People who post frequently tend to attract more attention than those who update infrequently. If you want to increase your engagement and make an impression on potential customers, make sure you’re posting relevant content regularly. A good rule of thumb is to aim for at least one post per day more if you have a lot of followers or interact with people often. Posting too much can be as detrimental as not posting enough, so try to strike a balance between sharing valuable information and flooding your followers’ feeds with irrelevant updates.

You may also want to avoid sharing promotional material all at once; spread it out over several days or weeks. This gives your audience time to respond and helps prevent their feed from being overtaken by ads. It’s also important to ensure that everything you share looks professional and polished, even if it isn’t directly related to your business.

3. Engage in your community

Engaging in your community is crucial to growing a business. Whether you’re sponsoring local events, donating time and resources or working with influencers in your niche, you need to make sure that customers know you care about them and not just about getting more sales. Generating and fostering relationships with local consumers can help you reach new customers and create brand loyalty among current ones. It’s important to be involved in your community, but remember. Being overly aggressive can have negative consequences. So be genuine when you interact with others online and offline; otherwise, people will see right through it.

For example, if you’re trying to build relationships on Twitter by retweeting everything someone says, they might begin unfollowing you out of annoyance. In other words, social media engagement requires a delicate balance between providing value and promoting yourself. And never forget that good old-fashioned human interaction should always come first! In today’s society we live in a world where there are so many different types of technology that we use every day like,

• Cell phones
• Laptops
• Ipads etc.

There are also ways to protect these devices from potential damage such as drops and water spills.This is why I created this guide to show how anyone can easily protect their devices from water spills as well as drops because there are so many tips available on google that are difficult to understand due to all of the technical jargon used in them.

4. Keep tabs on what works and what doesn’t

It’s important to spend time each day or week on your social accounts, but it’s also vital to track which posts are performing best. Use a tool like Google Analytics or Hootsuite’s analytics dashboard (or your own custom-built spreadsheet) to analyze how many views each post received and whether there were any spikes in activity. The more you can identify trends over time, the better you can refine your approach and find what works best. Keep an eye out for these metrics:

• Reach-How many people saw your content?
• This metric is especially helpful if you have multiple social media profiles, as reach tells you how far your message spread across platforms.
• If one platform has a higher reach than another, consider posting more frequently to that platform so that people don’t miss out on all of your great content.
• Engagement-Did anyone comment? Share? Like? Retweet?

5. Don’t be afraid to try new things

It’s one thing to run with what works and another thing entirely to be left behind. Keep your options open, try new things, and see what kind of reaction they get. This is what social media is all about sharing your thoughts and opinions with others so that everyone involved can benefit from each other’s creativity. If you can’t think of anything new or interesting to say, why are you bothering?

Try some different tactics; if something isn’t working, ditch it. And always keep in mind that every social network has its own culture just because something is popular on Facebook doesn’t mean it will work on Twitter. The same goes for LinkedIn versus Pinterest; if a tactic resonates well with one audience, don’t expect it to resonate just as well elsewhere. Be sure to tailor your message to fit each platform’s unique demographic.

6. Always respond to comments

It’s easy to ignore comments when you first open your account, but as your audience grows it can be hard to keep up with every response. To ensure you stay on top of customer feedback and maintain a friendly brand image, try scheduling a few hours every week where you can check and respond to comments as they come in. And if you have more than one person running your social media accounts, make sure everyone knows how important it is to answer questions promptly! If you don’t know what to say, when it comes to answering customer questions or addressing complaints, many business owners are at a loss for words. Don’t worry you aren’t alone! Here are some tips for responding effectively to common issues that might arise on your social media profiles;

• Respond quickly. No matter how busy you get, always take time out of your day to respond to customers within 24 hours (or less).
• Use humor if appropriate. Sometimes a joke goes a long way toward diffusing an awkward situation.
• Apologize sincerely when necessary.
• Promote relevant products

It’s no secret that social media sites (particularly Facebook) are becoming more and more like an e-commerce platform, allowing businesses to pay money in order to promote products. If you have relevant products available, it’s a good idea to give your fans an incentive by offering discounts or freebies. Keep in mind that only paid ads will be shown on users’ feeds, so if you want to show up on their walls, make sure you use paid ads. However, since there is limited space available for ads on users’ feeds, it might be better to focus on building engagement with your followers rather than focusing solely on promoting products.

For example, if you run a shoe store, you could offer 20% off all shoes when someone likes your page. Or if you run a pet food company, you could post pictures of pets wearing dog clothes from your store and ask people to vote for their favorite.This way, even though they aren’t receiving any discounts or freebies directly from you, they’ll still feel engaged enough to continue following your page. In addition, once they see what kind of content you post regularly.

7. Stay professional at all times

Nothing screams amateur like a brand that doesn’t respect its audience. Make sure that you’re consistent across all your social media channels, and conduct yourself with a professional demeanor at all times. If you would not say in person so also don’t say online. This is especially important if you plan on using social media to promote your business; even if your followers are strangers, they still deserve to be treated with respect.

 If one of your employees uses profanity or shares inappropriate content on their personal account (whether or not they work for your company), make sure they understand how their actions reflect on their employer. And if someone has complained about your employee’s behavior, take action immediately even if that means firing them. Remember that customer service is key when it comes to building trust between your brand and customers.

8. Set social media goals and track them

The first step in optimizing your social media presence is figuring out what you want it to do. Do you want a good relationship with customer? Are you trying to drive sales? Or is something else your end goal? Once you know what you’re looking for, set up benchmarks and track them.

Chances are that once your campaign starts getting traction, it will run by itself and start organically growing on its own. But if you don’t have any goals or benchmarks to hit, how will you know when your efforts are successful? And more importantly, how will you keep yourself motivated to keep going after you’ve achieved success?

Conclusion                                                                                                                    

Effective Use of Hashtags in a Twitter Post. If you haven’t used hashtags before, you may not realize how much value they can add to your tweets. By simply adding a few hashtags at the end of your tweet, you could be alerting tens or even hundreds of thousands of additional users who are interested in what you have to say! You can use these tags to create brand awareness and boost traffic back to your website. They also make it easier for people to find your content if they search related topics on social media sites like Facebook and Instagram. These are tips on which how best to use them;

• Make sure that your hashtags reflect your business or industry, so that relevant followers will see them when they search those terms.
• If you run an ice cream shop, you might want to include ice cream in all of your tweets about ice cream flavors and other relevant information.
• This way, customers looking for information about ice cream will easily find you when searching that hashtag on their own time.