Graphic Design tips for small businesses in Perth

Is it important for small business to have a good graphic design? Yes! Because graphic design is a beast of the modern era. We are living in a world where you look at images and visuals all around. In the given competitive environment, designing is more important than ever especially for the small business who are thriving hard to compete with bigger brands. Designing is now the most important part of marketing and it can push the clients away if not done properly. Let’s dive in the effective graphic design tips to enhance your businesses.

1. Making strong first impressions:

It only takes less than 3 seconds for a customer to make an impression and decide whether to like or dislike your business.

By having a well designed website, logo or other marketing materials you are showing your potential customers that you are trustworthy and reliable. An effective graphic design does not only lead to increased conversion rate but it also results in positive impression, hence resulting in sales. 

2. Knowing the purpose of your design

It’s really important to know the core objective and purpose of each design project before moving forward. The clearer you’re about your purpose, the more effectively you’ll create the design.

Sometimes the purpose of a design project is to increase the sales and sometimes it can be to generate more awareness. Both purposes may have different graphics to fulfill the goals. Hence, to have an appealing graphic design, you should be very clear about the purpose and what you are trying to achieve.

3. Using Your Brand Colours

Colour is another important element in graphic design. Every brand has specific colour(s) which depict its personality, and it’s important to use them as colours play a vital role in branding and designing. 

Colours can impact your customers’ perceptions as they have a tendency to change moods and even stimulate emotions. According to a recent research, 90% of customers make decisions based on the color of the product. 

If you don’t have any specific brand colour then you can use colour that goes with your brand personality and communicates your brand message. The role of colours in graphic design is very crucial and adding too many colours will make your design look chaotic and unappealing hence leaving a bad impression on your consumers. It’s better to keep your colour count to maximum 2-3 colours like many famous brands i.e. Facebook, Snapchat, Twitter, American eagle, etc. 

4. Using consistent fonts

Fonts are as important as colours and also play a vital role in graphic design. While using fonts in your design, you should keep in mind that they should match your brand personality and easy to read. No matter how attractive your design is, an inappropriate font may end up losing potential customers.

Moreover, it’s very important to keep your font consistent through out your website, logo, digital marketing, social media posts, online ads or business card. Consistency helps the customers to recognise your brand.

5. Keeping it simple

It’s one of the biggest misconceptions in design that the word being “simple” means keeping it plain. Well, that’s not true. In the world of design simplicity means no fluff, keeping it real and easy to understand for customers. Take any big brand like Apple, Facebook or Nike. What makes them stand out among other brands is their simple, clean and meaningful designs. It helps customers to understand the message more easily and helps to retain it. 

When potential customers come to your website or see your marketing flyer or brochure, you only have a few seconds to grab their attention and anything too complicated may distract and leave them uninterest in your products and services. It’s very important to keep things simple yet attractive enough to lead customers towards a purchase. Same goes with other graphic designs related to your business like logo, social media posts, online ads, business cards, etc. The graphic design should speak for itself and should be defined enough to deliver the message at one sight. For consistent yet simple graphic design you can create a mood board and keep your ideas in one place so that you can easily generate design whenever needed, without any hassle.

6. Get inspiration from popular brands and influencers

It’s very important to keep your mind open and keep an eye on your competitions. Getting inspiration from influencers and other popular brands is always helpful when it comes to graphic designing. To get the information about what other popular brands and influencers are doing in the market you can always look into their social media i.e. Instagram, Twitter, Facebook, etc. Getting the inspiration from such brands will help you make meaningful and effective graphic design which would help you cope in the competitive business environment. 

Most people think that a good design is just a good visual but in reality it’s completely far from the truth. It’s about how it makes your customers feel and how it influences that. Take an example of successful brands like Apple, Nike, Starbucks, etc. They are on the top of the game for a reason. It’s just not about their product but also about an effective designing strategy. Look into what these kind of brands do to be the market leader and take inspiration from them to enhance your design. While taking inspiration from other brands make sure not to copy their design. It’ll impact your brand negatively rather than building a positive image. 

7. Keeping it Creative

In this era of technology, it’s really hard to stand out in a highly competitive and saturated market. The one best way to get yourself recognised among hundreds and thousands of brands is to be creative. Now the first question pops up in mind is how to be creative? Well, creativity does not only lie in the design but also in the implementation. Come up with something unique, new, and catchy and be creative in delivering that something to the customers. 

Firstly you need to know about the customer’s needs and interests and then you need to think outside of the box on how to meet their needs. You can creatively design the graphics to tell a story of your brand. One thing you need to keep in mind is that you can’t rush creativity. You need to give the process time to develop before designing any graphic. 

8. Using Modern Tools

We’re living in the world with the overwhelming power of technology. Mind blowing changes are happening in every field at the speed of light due to technology. Same goes for graphic design. Technology has given use many tools to make our designing process easy and effective.

The following are a few handy tools for graphic designing: 

• Adobe Photoshop (Editing tool)
• Proofhub (proofing tool)
• Bannersnack
• Fotor (designing tool)
• Marvel – Prototyping tool
• Sublime text – Text editor
• Github – Software development platform
• Webflow –  Responsive web design tool
• Coolors – Color scheme generator

Conclusion

It’s very important for businesses to have effective graphic designs. If you need a local graphic designer Perth who can deliver excellent graphic design services on time and on your budget, please contact us.