fbpx
What is a Successful PPC strategy— A Beginner’s Guide
March 30, 2020
landing page optimization
Landing Page Optimization
April 2, 2020

What is the differences between Digital marketing vs Traditional marketing? Did you know that about 60 percent of the small businesses have turned their attention towards digital marketing.  

Because Small businesses have one singular goal, and that is to spend whatever they have adequately and make the most utmost of it. 

Today, you must have an inquisition when it comes to spending on digital marketing vs traditional marketing, and you should, as this is not the 90’s where marketing is simple and making a profit is obvious. 

This article is not merely a distinction of digital marketing vs traditional marketing and does not list only the advantages of digital marketing. 

You will learn about how to get the best ROI from both Digital Marketing and Traditional Marketing. 

But of course, one is higher than the other in Digital Marketing Vs Traditional Marketing. 

Related articles:Top Digital Marketing Strategies 2020

Digital Marketing vs Traditional Marketing: What is Conventional Marketing?

Offline targeting— where you can only stretch to a semi targeted audience with conventional advertising is known as traditional marketing. 

It is nothing new, and if you are running a successful business, you must have done it; conventional marketing is stubborn, and you cannot ignore it. 

Nevertheless, it generates revenues (the return of investment is not always high, though) and some traditional marketing hacks that one encounters daily is:

  • Fliers, Billboards
  • SMS marketing, Telemarketing
  • Television ads, Radio
  • Newspapers, Magazines
the difference between digital and traditional marketing

The 4P’s of  Marketing : 

With the modern advancements, traditional marketing has unfolded to a great extent; however, the underlying viewpoints are still similar, i.e., the four pillars of conventional marketing and digital marketing —PRODUCT | PRICE | PROMOTION | PLACE. 

Product

The first and foremost marketing tactic is understanding your product better (means your communication about your product); also, it should be one that accomplishes the requirement of the consumers. 

Price

Also, if you know your product you can label it with suitable price tags; the determining factor in this scenario should include a good profit-margin, the demand from the consumers, and how quantifiable you can supply. 

Promotion

You have an excellent product, but how will you reach customers with your product?

Visibility comes with the highest price (and the smartest price) — in the present situation you can promote your product from both the traditional marketing (TV Ads, Newspapers) or you can go full digital (social media); but you have to be smart in answering the question of— how to get the best ROI (Digital Marketing Vs Traditional Marketing)

Place

The place is a crucial asset to marketing, as not only you want to get your products to the customers but also you want to get them at the right place and right time. 

If you get your products at the right time and right place, you will have the best chance of converting your anticipation into potential customers. However, you should know that to make them love your product and to want them to buy again, can only be achieved with a great product. 

marketing mix 4Ps
(Image Credit: Hislide)

The conventional marketing is mostly about the third P— PROMOTION. 

And, digital marketing completes the course of all the P’s that is essential for marketing.  

The advantage of digital marketing is that it encounters everything better than traditional marketing. 

The Traditional Complexity: Digital Marketing Vs Traditional Marketing:

The Advantages of Digital Marketing

Traditional marketing is not forgone even in the digital world, but you should know that it’s popularity and a good ROI cannot only be the reason for you choosing this. 

Nowadays, the Internet has made us a global village; you can reach out to people easily and quickly. 

Though traditional marketing is promising, in the 4G/5G era only following will be a significant drawback to your business; as with digital marketing, you can quickly expect a better ROI than conventional marketing if you follow it efficiently. 

Some points that can be ruled about traditional marketing is:

Limited Communication

The most significant disadvantage of traditional marketing is that consumers cannot communicate with you (at least not on the full potential). 

It is like the Nazi of Marketing, where people get information about your product or services — you cannot possibly address them. 

In the present world, with a wide variety of choices, you can only build your brand rep if you get the attention of the right customers. And, guess what —most of those right customers spend hours online. 

And, accordingly, the advantage of digital marketing is, you can easily communicate with your audience, precise their queries, know what improvements they want, and if you have dissatisfied them (and make improvements with every move). 

You Cannot Achieve the Right-Time Provability

I ask you — can you update your product info in the newspaper (maybe the next day), but you cannot update what is affected. 

Whatever traditional means it is, you have to re-create everything that you want to add. 

You may think— Okay! I have made a mistake, and replacing it is not a big issue. 

But, when the customers see you playing with your own product, they are much less likely to trust your brand. 

Also, if you have printed pamphlets about how many sales you have achieved (and later you double the number within a week), you cannot hand-over the revised sheets to the ones who could have been your potential customers. 

Your traditional marketing strategy will reek, and the ROI will never see the better option. 

Whereas in the digital marketing case, you can easily update your scoresheets, add-in features, or better compare them and broadcast easily. 

digital marketing vs traditional marketing
(Image Credit: Gratify digital)

Costly

The conventional marketing has never been cheaper; still, it cannot give you the best ROI when the fight is between Digital Marketing Vs Traditional Marketing. 

For instance, let’s say that you broadcast your ad on the TV at 9:00 PM. 

I ask you —What are your chances that the targeted audience will see your product?

To address them at their doors, you have to re-print, re-broadcast and re-pay the amount to get the satisfaction that your customers will see your advertisement (and, still, you cannot possibly say that they have seen it). 

Whereas when it befalls on digital marketing, you can just put your product on the website, and customers will have access over it for years to come with no extra-pay whatsoever. 

The listing is never-ending, above are only the major ones. 

There are other disadvantages like you only get minuscule options over customization —Everything about your audience (age group, geographical location— world-scale); you can target it easily when you do it with digital marketing. 

For illustration, when you target online (you can rule out everything precisely and select what best for you) and proceed accordingly. 

You can edit out and update everything that you can think of later on (the statistics have been a significant factor when it comes to marketing— as people trust other people more than you). 

You can offer a discount, give a countdown of your product-fee cut rates, show them what people are saying about the product and whatnot. 

Also, when you advertise online, you will quickly rule out what is better, how are you failing, and work your way to improve that feature( means you do not have to go through your product launch strategy once again).

Digital Marketing Vs Traditional Marketing: How to get the best ROI?

It does not matter how much you put out as your marketing budget; instead, the focus should be on how to get the best ROI for the money invested in marketing strategy. 

You can focus on both the marketing strategies; however, if your budget is limited (it can become an odd marketing strategy), and hence you should focus on one that promises you everything better— Digital Marketing. 

Not only it promises you definite results, but also, when the whole world is online, it is only better that you focus on digital marketing more as it will generate good leads. 

The answers to the question of risks involved are much more straightforward when compared to traditional marketing.

Marketing Sales Return of investment
(Image Credit: Plutus Consulting Group)

Small businesses and big businesses have stepped on to the digital platform long ago, but the circle of the internet is vast; you can easily step in and establish your product and services. 

However, you should know that traditional marketing has weightage when it comes to building your brand. 

digital vs traditional marketers
(Image Credit: Vunela)

Digital Marketing Vs Traditional Marketing: Investing in Both

Traditional marketing gives definite results if you adopt it accurately, and more than the accuracy, what matters when it comes to traditional marketing is consistency. 

Whatever your offline channel is, you should be ready to invest a great deal of money for a while to see definite results— here, you will establish the brand reputation, but in a long time( something that you cannot expect from digital marketing). 

traditional marketing and digital marketing differences
(Image credit: Content Media)

The most influential factor of digital marketing is that it is customizable, meaning, you can alter whatever comes into the light, target a specific audience, and more than anything you do all this and many more in real-time clocks. 

Conclusion, 

The Gaebler estimates that running Traditional Marketing Vs Digital Marketing strategy for one product cost about $120K for a period of time, whereas, when it comes to digital marketing the cost is just $50.00( Yes $50.00. 

Even if it is a rough estimate, there is a huge difference between $120,000.00 and $50.00 (you have to work here as the competition is high). 

 The conclusion is that the case of Digital Marketing Vs Traditional Marketing is never-ending also it will never be old. 

But you should remember that brand value comes from conventional marketing; however,  if your budget is short and you want to get the best ROI you can blindly invest in Digital Marketing and play the sophisticated games of Traditional Marketing later on. 

Kudos!