What is a Successful PPC strategy— A Beginner’s Guide

To stay at the top of the game, you need to regularly update yourself with various new techniques and strategies being followed to expand your business. When it comes to driving more traffic to your site and running a successful PPC strategy for your business, it is essential to keep yourself abreast of all the newly introduced strategies. One of the most effective ways of achieving this is by using PPC or Pay per Click.

It is necessary to learn about the best PPC strategy.

This article will provide you with some proven new website PPC strategies. 

What is PPC?

It stands for pay per click. It is a method of internet marketing in which the advertiser is supposed to pay a certain amount of fee his/someone clicks her ad. 

This way; you can bring more traffic to your website. Although it is also a method of earning through your blog, it is mostly to bring more number of visitors to your site. 

One way of achieving this is through search engine advertising. In search engine advertising, advertisers bid to add an advertisement in one of the sponsored links of the search engine. 

Whenever a keyword is searched, the ad would appear, which may be clicked by the people and hence increasing the number of visitors on a specific website. 

This way, the advertiser needs to pay just a small amount and in return, earn a massive profit in the form of more number of visitors.

If you are a beginner and want to expand your business, it is necessary to learn the best PPC strategies to let you organise a successful PPC campaign. 

Various techniques are required to be adopted for a successful PPC campaign.

In the below image you can learn about the effectiveness of PPC. 

Related article: What is SEO and how it works

BEST PPC STRATEGIES FOR A SUCCESSFUL PPC CAMPAIGN

Here are some of the best PPC strategies for anyone who has just started an online business or for those who want to expand their already existing business online.

Keyword Research

Keywords play an essential role in the overall success of your business.

It can be quite a time consuming to find appropriate keywords but is it worth it! Well definitely. 

One of the most sought after PPC strategies is to do comprehensive keyword research. 

Perfect keywords are a must for a successful PPC campaign.

It is crucial to keep updating your keyword list to keep yourself in the race. Your keywords must be relevant to the topic.

One of the essential PPC strategies followed by the successful business owners online is that they focus on the relevance of the keywords you use. The keywords should be relevant to the topic and attract the right audience.

Not just this, you have to make sure the keyword list should be exhaustive. It should include the most popular and frequently used words. 

For new websites which want to flourish in the online market, this PPC strategy is the most efficient.

Try out some new channels

Another efficient way for a successful PPC campaign is to try some new avenues. 

Although Google and Bing are the most popular ones when it comes to PPC advertising, you can very well work for the other channels gaining popularity.

 The Internet is expanding exponentially, and so are the ways of attracting an audience to your site.

Looking beyond the conventional channels and expanding your search area, can be a good PPC strategy. 

With almost everyone having an account on Instagram and Facebook, these are great platforms for gaining visitors for your site.

Other options include LinkedIn, Pinterest, Reddit, Taboola, outbrain. Etc. Another great opportunity to ensure a successful PPC campaign is to use quora as a source of traffic.

It is easy to use and great for people looking to expand their audience. It is a great PPC strategy for new business owners.

Try automating a part of your account 

Another right way for a successful PPC campaign is to try automating a part of your account. 

This saves time as well as improved efficiency. Many tasks are to be done repeatedly. 

With different tools that are being provided, you can automate some of the functions.

It is the biggest and most popular PPC strategy in 2020.

For all the new business it can be a great way to expand their business. Experts suggest that lack of automation actually leads to a loss in the market.

Cross channel

For a successful PPC campaign, it is a necessarily great PPC strategy to identify and attract your audience across multiple platforms.

 For any new website, it is a very convenient way to gain traffic from numerous platforms.

 It is essential to realise the importance of a successful PPC campaign as a part of your overall marketing strategy.

 It is required to learn about how to fit the PPC channel as a part of the growth of your business. It is necessary to create a blurred line between the search engine as well as the social platforms and use them both in your favour. 

For small businesses, it is an easy way to gain visitors as it does not require so much investment as it requires social marketing and well-formed PPC strategies.

CRO or conversion rate optimisation

 Conversion rate optimisation has always been a crucial part of a successful PPC campaign. 

But with the advancement, it is no longer a choice but a necessity. 

While cross channels would help attract more traffic, it is the efficient conversion rate optimisation that would make a big difference.

 Paying to attract the customers is not enough; you need to invest in keeping the customers as well.

 In the upcoming years, the one to lead the successful PPC campaign would be the one focusing on conversion rate optimisation.

Choosing the correct bid strategy

 The proper bid strategy is the deciding factor for the success of your PPC campaign.

 It is necessary to define the specific goals that you wish to accomplish, be it getting more traffic or getting them to take some action on your site.

 For example, if you are aiming at increasing website conversion, you should target cost per acquisition or CPA.

 To increase the chances for your ad. to appear on the top of the search, you need to focus more on the search page.

Display ads at the perfect time

 If it is essential to attract the right audience for a successful PPC campaign, it is equally important to place the ad in front of the right viewer and at the most appropriate time. 

This PPC strategy is usually not given too much heed, and that’s where most of the business owners lose the race.

 To make sure you pick the perfect timings for your ad. you need to know your audience quite well. 

That’s the real game. You need to see the time when your audience is most active. It is advisable to set timings as 24*7 initially. 

As you go along with the process and dig a little deeper, you will notice a period that is most suited to your audience. 

You can then set the ad to that time.

Device targeting

 Your ads need to be such that they work with every device. Google advanced its features which now allows businesses to target audiences on certain specific devices. Do make use of this feature to ensure a successful PPC campaign. Any new website should focus on this PPC strategy for a sure shot success. You can check various plans below 

○       Use mobile-only Ads. 

Since ads look different from multiple screens, you can select your preference on AdWords and great certain mobile-specific ads.

○       Call only Ads

 Certain ads do not direct a user to some other page; instead, they are made for the objective of making calls.

○       Mobile text 

These ads are simple texts that would appear on the mobile screen similar to those looking on the desktop. The main difference is that you can limit the number of ads to be lower than those looking on the desktop.

Carefully target the locations

The Google Adwords work by showing ads based on the site of an individual that obtained using the IP address.

 It is easy to choose an appropriate location based on the type of business you want to learn.

 If you run a company that is operating nationally, you would like to select the entire country as the location. 

For a local business, you would prefer choosing only the city or area you are operating at—as you want your focus to be specific.

Try Ad. Extensions

 Ad extension allows users to get more information about the business you run. 

These help you increase your CPR, assisting in the success of the CPP campaigns. 

These extensions provide more visibility to your ad. 

These extensions include information such as an address, phone number and information about landing pages.

 What is essential to know about these extensions is that they may not necessarily appear with your ad. 

It depends on some criteria as well as your rank, and it should benefit Adwords somehow.

Conclusion, 

For those running small businesses, it is essential to follow strategies that allow natural expansion and success of the company. 

They can follow some of the simple SEM PPC strategies for the same.

 For them, it is necessary to select the right keywords and keywords play a crucial role in managing a successful PPC strategy.

Organise the keywords into groups to using PPC strategies. Filter the duplicate words and cross-match the mismatched names. 

These are some of the best PPC strategies for the assured success of your business.

With this, the relevance of good PPC strategy cannot be ignored, and anyone from beginner to expert can adopt these PPC strategies. If you need any help, please contact us.